JOIN BESPOKE TEAM
Daniela Todorovic, CEO of Bespoke Marketing, announced today that Rose Mann and Ines Popovic have joined her in an exciting new Omni Channel Marketing venture. The dynamic Bespoke team will be based in Toronto, taking a global focus on the Live Shopping Arena.
As president of Thane Direct, the DRTV industry leader, Todorovic worked with both Mann and Popovic in Thane’s international and live shopping divisions. Staying true to the company’s tagline, ‘Your Global Ambition Starts Here’, Bespoke will work closely with product owners and developers on tailored marketing and sales plans which will help them reach millions of consumers internationally through various live shopping platforms.
The Bespoke Team brings years of all-around DRTV experience, offering clients and partners access to an established industry network. Rose Mann is a seasoned home shopping executive who was most recently with Thane for five years, playing a key role in expanding the company’s live shopping accounts in Italy, Germany and the US. This role was preceded by running her own company where she introduced product owners to the live channel platform, successfully growing the live shopping division for a number of DRTV leaders, including AllStar Marketing. Rose is taking on the role of VP of Global Live Shopping with Bespoke Marketing.
Ines Popovic is a communications, sales and investor relations specialist and is Bespoke’s new Director of Relationship Marketing & Sales. Prior to joining Bespoke, Ines spent over 8 years in various sales functions in private equity and venture capital in Canada and the UK. Working with clients in industries ranging from mining and diamonds to renewable energy, Popovic created sales and communications plans and was instrumental in raising capital for a number of international projects. She spent the last year managing Thane Direct’s international subsidiary sales.
“I have worked with both Rose and Ines on a number of global initiatives over the years and knowing the scope and complexity involved in launching products globally, am very happy with the team we have put together at Bespoke to take on this growing area of our business. We look forward to bringing our entrepreneurial spirit and expertise to product developers and other industry partners’.
Bespoke Marketing, founded by Daniela Todorovic in 2015, is based in Toronto, Canada and works closely with international live shopping leaders such as QVCs, HSE24, HSN, TVSN, Evine and many more. The company works with product owners and developers and is also the exclusive agent of Thane Direct’s wide array of products to live shopping platforms.
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