QVC USA Pilates Hit Given International Stretch with QVC Germany Sellout
Over the last 2 years, the revolutionary Pilates PRO Chair has grown into a huge success on QVC USA. With Susan Lucci’s celebrity endorsement taking the high-quality Pilates product to new levels, the PPC offers everyone, of every physical shape, the option to stay fit and toned. Following the success of the PPC in the USA, Toronto based Bespoke Marketing took the product to new heights with a European premiere on QVC Germany. The Pilates PRO Chair made its debut in November of this year, to an incredibly enthusiastic response by the audience.
While American customers have been enjoying the low-impact Pilates workout for years, TV shopping audiences in Germany can now order the chair from the popular and trusted TV Shopping Retailer – QVC Germany. With a step-by-step makeover guide and instructional poster, the user can lose weight and get fit fast. The PPC was featured as the ‘Today’s Special Value’ and sold out to German customers within a day, with long wait-list cues.
The Pilates PRO Chair was developed by California based health-focused Life’s a Beach in partnership with Chicago consumer product leader, Xtech. David Krieff, Life’s a Beach CEO, noted, “We were keen on sharing the benefits of Pilates PRO with international audiences. Bespoke Marketing are experts in launching successful products internationally, and our collaboration made sense from the very start to the incredible launch in Germany.”
Xtech specializes in the development and manufacturing of a wider range of consumer products and has collaborated with Life’s a Beach to deliver the best-selling Pilates PRO Chair line of products.
Bespoke Marketing takes a boutique approach to placing products internationally, primarily through the TV home-shopping and infomercial channels. Having a solid read on the needs of customers and markets globally, Bespoke has helped launch many hit products. With several product extensions and developments under way, Bespoke is taking the Pilates PRO Chair to new markets and audiences in 2018.
Bespoke Marketing, founded by Daniela Todorovic in 2015, is based in Toronto, Canada and works closely with international home shopping as well as DRTV leaders. The company specializes in bringing innovative consumer goods to international audiences.
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