Daniela began her career in TV shopping in the mid 1990’s. Having joined industry leader Thane Direct in 1998, Todorovic was key to growing the company’s global expansion.
She focused on the distribution and development of numerous global hits such as the Slim’s Lift functional fashion wear, a variety of fitness lines, FlavorStone cookware, as well as the H2O line of steam cleaners.
Working closely with leading live shopping channels and other global industry DRTV leaders, Daniela lead Thane’s international distribution strategy. Having experienced exciting growth and opportunity on this platform, the idea for Bespoke Marketing with its boutique focus on international distribution and markets was born.