QVC USA Pilates Hit Goes from Strength to Strength with Canadian & European Launches
TORONTO, June 2018 – Over the last 3 years, the revolutionary Pilates PRO Chair has grown into a huge success on QVC USA. With Susan Lucci’s celebrity endorsement taking the high-quality Pilates product to new levels, the PPC offers everyone, of every physical shape, the option to stay fit and toned. Following the success of the PPC in the USA, Toronto based Bespoke Marketing has taken the product to new heights. With a wildly successful European premiere on QVC Germany in 2017, the PPC has made its debut on QVC UK and Italy, quickly becoming an audience favourite. In February 2018, Susan Lucci and Bespoke brought the Pilates Pro Chair to Canadian audiences through The Shopping Channel.
With 2 successful Showstoppers within 4 months, the PPC has captivated Canadian Pilates fans. While American customers have been enjoying the low-impact workout for years, TV shopping audiences throughout Europe and Canada can now shop for the PPC through trusted TV and e-commerce retailers such as QVC and TSC. With a step-by-step makeover guide and instructional poster, the user can lose weight and enjoy the toning benefits of Pilates quickly. The Pilates PRO Chair was developed by California based health-focused Life’s a Beach – the company behind the popular Malibu Pilates – and distributed by Xtech – the Chicago-based award-winning product developer. David Krieff, Life’s a Beach CEO, noted, “The Bespoke Marketing team are experts in placing products internationally and we are ecstatic to see audiences all over Canada and Europe responding so enthusiastically the to Pilates Pro Chair. We look forward to working with Bespoke on adding new territories and getting even more people fit!”.
Bespoke Marketing takes a boutique approach to placing products internationally, primarily through the TV home-shopping and infomercial channels. Having a solid read on the needs of customers and markets globally, Bespoke has helped launch many hit products. With several
product extensions and developments under way, Bespoke is taking the Pilates PRO to new levels, with big plans for 2019.
Bespoke Marketing, founded by Daniela Todorovic in 2015, is based in Toronto, Canada and works closely with international home shopping as well as DRTV leaders. The company specializes in bringing innovative consumer goods to international audiences.
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